About WISTOS Pty Ltd

Vision

"The top bridge between Australia and the world, driving innovation and enriching lives."

Mission

"Our mission is to connect Australia, Japan, and the Asia-Pacific region by offering premium products and tailored business consultancy. We strive to create lasting partnerships that help our clients and customers succeed globally, empowering them to enjoy life through quality, seamless trade, and personal growth."

Motto

"Connecting Cultures, Enriching Lives."

Slogan

"Enjoy Life with Quality, Connection, and Opportunity."

WISTOS Pty Ltd

Connecting Australia with Japan and Asia through Trade, Innovation, and Trust

WISTOS Pty Ltd is a 100% Australian-owned company based in Melbourne, Australia. Since 2021, we’ve been a trusted name in import/export services, business consultancy, and premium product distribution, helping businesses and consumers across Australia, Japan, and the broader Asia-Pacific region.

We specialize in:

  • Importing high-quality Japanese kitchenware, cosmetics, and auto parts

  • Exporting premium Australian products to Asia

  • Cross-border business consultancy for companies entering new markets

Whether you're looking to expand your business into new territories or source authentic Japanese products, WISTOS is your gateway to seamless, reliable international trade.

Our Story

Founded in December 2021, WISTOS began with a clear vision: to be the top cultural and commercial bridge between Australia and Japan and the World. Drawing on our deep market knowledge, multilingual capabilities, and industry expertise, we’ve grown from a trading business into a multi-service company with a strong international presence.

We now work with a wide range of clients—from startups to established corporations—helping them expand into new markets and access the finest products and suppliers across borders.

What We Do

Business Consultancy

WISTOS offers expert business consultancy services to companies seeking international expansion:

  • Japanese businesses entering the Australian and New Zealand markets

  • Australian and New Zealand companies expanding into Japan or other Asian countries

We provide tailored market entry strategies, localization support, and end-to-end guidance to help our clients succeed globally.

Import & Distribution

We import a curated selection of high-quality Japanese-made products, including:

  • Kitchen supplies and utensils

  • Cosmetics and skincare products

  • Household cleaning products

  • Automotive parts like tires and wheels

Our products are known for their reliability, design, and performance, meeting the highest standards for Australian consumers.

Export Services

WISTOS also exports a range of quality Australian goods to overseas markets, especially in Asia. Our goal is to showcase the best that Australia has to offer—clean, premium, and trusted.

Our Brand: Nobustag

To complement our import offerings, we created Nobustag, our own premium brand.
Nobustag features lifestyle and everyday products sourced from Japan and Taiwan, carefully selected for their craftsmanship, innovation, and quality. With Nobustag, we bring the best of Asia directly to the Australian market under a name you can trust.

Our Philosophy

At WISTOS, we are guided by a simple but powerful philosophy:

  • Quality Without Compromise
    We are committed to offering only the best—whether it’s a product on our shelves or the advice we provide to our clients.

  • Cultural Respect & Insight
    Our multilingual and multicultural team helps businesses bridge cultural and commercial gaps.

  • Integrity & Reliability
    Our clients and partners count on us for transparency, professionalism, and results they can trust.

  • Sustainable Relationships
    We believe in building long-term partnerships that deliver lasting value for all stakeholders.

  • Innovation Through Collaboration
    We stay ahead of the curve by working closely with partners, adapting to changing markets, and embracing smart growth.

Our Achievements

  • Successfully facilitated market entry for Japanese and Australian businesses across multiple industries.

  • Developed a loyal customer base through both B2B consultancy and B2C product sales.

  • Expanded our product offerings across multiple categories while maintaining high standards.

  • Built a growing online presence and e-commerce platform, offering customers access to Japanese lifestyle goods and exclusive Japanese goods in Australia.

    • Developed long-term partnerships with manufacturers, retailers, and consultants across two continents.
     

     

     

             

    We have launched our own brand, "Nobustag," and sourcing high-quality products from Taiwan and Japan.

    Wholesale & Retail Sales

    At WISTOS Pty Ltd, we proudly support both wholesale and retail customers. Whether you're a business looking to stock premium Japanese products or an individual seeking quality goods for personal use, we're here to serve you.

    For inquiries or orders, please feel free to contact us at:
    [saleswis@wistos.com]

    We're always happy to assist with product questions, bulk orders, or consultation services.

    Let's Grow Together

    WISTOS is here to help you reach new markets, discover exceptional products, and build meaningful international partnerships.

    👉 [Explore Our Services and Visit Our Online Store]
    👉 [Contact Wistos]